Presentation by Ismail Golgeci: Unlocking the Link between Relationship Duration and Product Failure in Retail Channels: The Role of Market Orientation and Brand Diffusion
2019.12.20 |
Date | Wed 05 Feb |
Time | 12:00 — 13:30 |
Location | Room 2052 | BC 15 | Herning |
Remember to sign up for this seminar before Monday, 3 February.
![]() | Ismail Golgeci |
Unlocking the Link between Relationship Duration and Product Failure in Retail Channels: The Role of Market Orientation and Brand Diffusion Abstract |
The BTECH research seminars are an initiative that focuses on professional inspiration and insights as well as knowledge sharing across study programmes and research sections. Sign up for the seminars and stay updated on the latest academic trends within BTECH’s research areas.
The research seminars consist of a presentation and a discussion. Sandwiches and water will be served.