Research seminar: Pernille Eskerod

Title: Project stakeholder engagement on social media versus in-person – how does it differ?

Presenter: Pernille Eskerod, Webster Vienna Private University, Austria.

Abstract: The rise of social media offers projects new means to engage with stakeholders, e.g. local communities. Based on a case study in the context of Webster Sydney International Airport the research highlights why it is difficult though to apply conventional project stakeholder analysis approaches within social media environments. A framework to enrich the understanding of project stakeholder engagement on social media is presented. The seminar builds on an article published in International Journal of Project Management.

Speaker bio: Pernille Eskerod is a full professor of management and organizational behaviour at Webster Vienna Private University in Austria. She is also a faculty member of the WU Executive Academy at the WU Vienna University of Economics and Business. Previously, she worked at University of Southern Denmark. She has conducted research within project management for 30+ years. Her core field is project stakeholder engagement. ‪Pernille Eskerod - ‪Google Scholar.

Hosts: Lise and Lars.